About Your Job:
Pivotal in managing the paid media channel objectives of E-Commerce by targeting relevant audience across paid media digital touchpoints. Accountable to develop and drive paid media strategy and media plan across all search engines, display network, affiliates, social media, metasearch engines and any other paid media channels, to effectively deliver relevant traffic to the web platforms and achieve revenue KPI maintaining the cost of sale target. Envisions, develops and drives the Customer Centricity strategy from paid media channels. Is a key service provider to internal stakeholders and trusted liaison to external vendors, managing the overall paid media agenda to lead the entire organization’s transformation to customer-centricity
Design, drive, and deliver the overall cross-channel paid media strategy to drive incremental revenue and customers to the airline globally
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Adopt a data first strategy to identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute and measure experiments and conversion tests to optimise the user funnels
Collaborate with internal teams to optimise the overall digital experience form paid media channels
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Collaborate with agencies and other vendor partners
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
Train, equip, and lead the team towards a successful career progression
The applicant should have a Bachelor’s Degree or equivalent with a minimum 10 years job related experience, at least 8 years’ experience within Loyalty Programs and/or Partnerships Management.
Should have excellent verbal and written communications skills. Also possess good analytical, interpersonal skills and a proven team player.
Extensive experience in Digital Marketing is essential
Specific in depth knowledge in all paid digital marketing techniques
Familiar with advertisement platform technologies used in paid advertisement Experience in developing new paid channels and opportunities
Experience in re-marketing techniques, Search and display techniques
Knowledge in Airline business is required
Specific experience in SEM, development and technical knowledge required in paid media advertisement, Affiliates networks, Display, Remarketing Social Media.
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