About Your Job:
Responsible for driving the product development initiatives as well as continuously seek to enhance the customer value proposition. Supports the ongoing commercial success of the Privilege Club Frequent Flyer Programme (“Loyalty”) and manages the implementation of programme enhancements that will truly differentiate Qatar Airways Privilege Club as a leading Loyalty proposition, to ultimately enable Loyalty to achieve their co orate objective of addressing customer needs and generating incremental revenue.
Responsible for monitoring all Privilege Club rewards and for implementing new award/ redemption options which will enhance the overall value of the Programme.
Responsible for monitoring the performance of Privilege Club non partner ancillary revenue products and services.
Continuously monitor Loyalty accruals, i.e. improve commercial performance, plan and implement initiatives that are focused in reducing mileage liability and cost, maximize award seat allocation while increasing member engagement and flight activity.
In an agile manner, build-measure-learn the product roadmap to increase flight/ ancillary transactions and drive incremental revenue.
From time-to-time act as Product Owner in Qatar Airways digital development.
Track / develop / grow profitable regional customer segments in collaboration with CRM and Marketing.
Maintain ongoing focus on regional and global airline/ loyalty competition, and monitor competitive offerings. Regularly evaluate tier benefits/ privileges, identify their ROI and provide cost by status tier on the back of member usage.
Identify programme enhancements, new services and features which can enhance the attractiveness and the value proposition of the programme and provide a competitive advantage.
This role will act as a Project Manager for Programme enhancements within Privilege Club and will be responsible for planning, executing and closing projects of any kind.
Create a detailed work plan which identifies and sequences the activities needed to successfully complete the projects.
Preparation of business cases for new products and features based on recommendations derived from competitive research, financial analysis, marketing plan, commercial uplift.
With a Degree:
Bachelor’s Degree or Equivalent with Minimum 3 years of job-related experience.
Without a Degree:
High School Qualification / Vocational Qualification [Diploma or Equivalent (Type of Diploma Based on Role) with Minimum 4 years of job-related experience
Experience in Customer Loyalty
Customer focused, with strong attention to detail and high-quality outputs
Self-starter that proactively takes initiative, multi-tasks, and works independently with little supervision
Understanding of key trends in Loyalty & Digital Customer Experience
Proficient use of MS Office Suite, i.e. Excel, Word, and PowerPoint & Excel: ability to create charts, tables, graphs, pivot tables and graphs, use of analytical formulas.
Agile product development, preferably from a previous Product Owner role
Ability to effectively interpret and analyse data is required.
Agile product development
MBA in Communications, Marketing, Research or a related field
Experience in Product Development, Proposition Development lifecycle, Data Analysis Experience with Loyalty Programmes in Airlines/Retailers
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