Trade Marketing Executive – Skincare Industry – Transguard Group , Dubai, UAE

Job Description
Transguard Group was established in 2001 and has diversified significantly, we lead in the fields of Cash Services, Security Services, Manpower Services, Facilities Management & Aviation. Transguard Group is the UAE’s most trusted business support and outsourcing provider and has a large, dynamic and culturally diverse workforce with 50,000 employees! We are currently recruiting for a Trade Marketing Executive for our trusted client in Skincare industry to be based out of their headquarters in Dubai.

With market, shopper and consumer knowledge translate the brand ambitions and ATL plans into on-ground activity calendars – when the big moments are, suggested level of support by retailer
Manage Trade Marketing communication with the Marketing & Commercial Teams
Ensure the smooth and timely production of all POSM for UAE finding efficiencies in spend whilst upgrading our on-ground presence
Lead the continual review of promo strategy by channel by retailer, with inputs from other functions, in order to shape the promo plan accordingly
Coordinate with internal and external parties in order to execute trade in a timely manner.
Manage activity plan on-ground implementation ensuring excellence in execution (POSM, promo mechanics, planograms)
Evaluate Activations ROIs and Share learnings, Best Practices & Competition Activities
Build, apply and track consistent planograms and artwork aligned with brand strategy
Read and analyze Sell-out reports and suggest best product placement plans per SKU for top performers and slow movers
Regular market visit to assess and report what competition is doing in trade

Education/ Qualification: Bachelor / Master’s Degree
No of years’ experience: 2+ years
Professional Competencies:
Understands and integrates market & category’s specificities of Beauty
Experienced in defining customized strategies by retailer and translating them into actionable plans
Used to being the communication interface with different stakeholders (marketing, commercial, procurement, distributors, …)
Able to drive strategies from data analysis (sell-out, promo, ROI etc..)
Understands customer path & shopper experience, ensures POSM designs are shopper centric and cost efficient
Builds customized activity calendars and ensures excellence in execution
Acts as business driver, works well in cross-functional teams

Achievement drive and initiative
Analytical thinking and problem solving
Knowledge of time, planning, organizing, anticipating and concern for quality
Partnering and team working
Brand and category strategy
Negotiation skills
Commercial flair
Presentation skills
Written & spoken language: English

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