for supporting revenue performance within specific demand segment(s) focusing on structural and tactical initiatives encompassing fare products, incentive programs and tactics across assigned markets. Continuously monitors and analyses returns on individual revenue-steering actions to drive continuous improvement and recalibration of tactics, products and incentive/sales programs. Communicates frequently with Sales and Marketing teams to drive focus in areas of opportunity, providing insights on key performance indicators on market trends, products/incentive performance and tactical initiatives specific to the segment(s) of responsibility, across distribution channels. Acts as the performance owner of the assigned demand segment(s) and provides recommendation on improvement initiatives.
Lead analysis of revenue data to identify improvement opportunities for campaigns, structural fare products and incentive programs.
Lead communication with Sales and Marketing teams to drive focus in areas of opportunity, providing insights on key performance indicators on market trends, products/incentive performance and tactical initiatives specific to the segment(s) of responsibility, across all distribution channels.
Lead communication with HQ on structural and tactical products and fares.
Lead commercial projects to improve sales effectiveness by setting the project objectives and measuring performance improvement.
Communicate with regional office and country leaders in executing CBI strategy.
Research both large scale industry trends as well as new business opportunities to understand best practices and how revenue can be increased.
Train junior staff in analytics, tools and modelling across any required analytical task.
Form deep understanding of allocated market segment, customer behaviour and according market opportunities; define action plans to extract incremental value where possible.
Structure and run any complex analysis required including network gauging and connectivity, post-mortems; build templates to allow for efficient repetition of any analysis performed.
Initiate forming close relationships and direct communication channels with all relevant Field and Head Office stakeholders; educate Field and HO where required pertaining to analytical based decision making and risk evaluation .
Develop and implement a comprehensive management plan for each project and hold regular stakeholder meetings to keep all interested parties updated in project progress.
Bachelor’s Degree or Equivalent with Minimum 4 years of job-related experience
PC literate with knowledge of Word / Powerpoint / Excel / Outlook
Work Experience in managing (Processing and analysing) voluminous data
Experience in deriving insights from data and submitting actionable recommendations to management
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