Job Summary
Lead Ecommerce Function with full accountability on online sales/profit – Managing all core functions of Web Merchandising, Content & Digital Marketing over multiple channels covering Website, App and Mobile Web aligned with the needs of the customer to ensure simple, intuitive and rich customer experience.

Job Responsibilities
• Lead all three core Ecommerce functions: Digital Marketing, Web Merchandising and Content
• Drive monthly and yearly revenue budget and targets setting in coordination with individual category heads and finance
• Formulate and drive monthly trading & promotional planning with Buyers and Category Managers which in turn drive marketing, visibility and merchandising plans
• Plan and execute end to end marketing and visibility plan covering SEM (adwords / affiliate), app, website, mobile web, social media, e-mail newsletters, SMS, press releases, app notifications and other marketing channels
• Drive daily tactical asset plans with merchandising and marketing teams
• Ensure effective web merchandising and ‘searchandising’
• Ensure smooth catalogue listing on website with media rich content for a rich user experience
• Continually enrich UI & UX by identifying and driving new feature additions and improvements on website as well as app
• Ensure continual SEO optimization

Candidate Requirements
• Min 7 – 8 years’ experience
• Managing e-commerce function(s) and relevant commercial & technical background with knowledge on e-commerce platform such as Magento / similar
• Leadership skills and management experience
• Ability to identify and drive continual process improvements
• Ability to track competition moves, promotions, product highlights and make strategic as well as tactical moves
• Up to date industry knowledge

Education
Bachelor’s Degree

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