Accountable for continuous monitoring and enhancement of program value proposition and rewards by ensuring the value proposition for the loyalty programs remains current and evolves to continuously meet customer needs; track and develop strategies to outperform/match local competition and global benchmarks.
• Enhancement of program value proposition and rewards
Ensure the value proposition for the loyalty programs remains current and evolves to continuously meet customer needs; track and develop strategies to outperform/match local competition and global benchmarks.
In collaboration with BU marketing team, put customer insights at the forefront of proposition whilst maintaining a commercial balance to generate loyalty campaigns
Work closely with CVM team; design loyalty specific campaigns and plan execution with CVM team.
Communicate and engage with BU marketing and operation teams to discuss rewards economics and participation to enhance the value proposition.
Constantly seek for new opportunities to enhance the value proposition of the loyalty program.
• Loyalty campaign development
Provide CVM / Marketing team with insights and requirements for loyalty program campaigns Continuous monitoring of rewards economics; management of loyalty points earn & burn conversion rates.
Actively analyze performance of current campaigns; report on member activity and engagement to identify opportunities to grow the loyalty program
Previous experience in a loyalty marketing role desired ideally within F&B or retail sector.
Experience of marketing, customer relationship management
Analytics orientation – able to interpret data to define direction, key drivers and objectives
Creativity and Innovation – able to work with creative agencies and key stakeholders to effectively position the loyalty program and develop marketing materials
Preferred knowledge of Kuwait consumer segment characteristics, preferences and behavior
Degree qualified, ideally within a marketing or related discipline, or equivalent professional experience.
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