As the Manager of Media Planning, Purchasing and Analyses, you will align with the US business strategy, the Siemens brand, and our communication goals to effectively plan and execute integrated paid media campaigns. You will manage the annual budget, work with the brand team and negotiate the best media rates for the purchase of advertising space for digital outlets, broadcast, print, radio (terrestrial and digital) and out of home. You will also be responsible for tracking and evaluating media performance to continuously optimize the plan.
Produce comprehensive media plans for advertising campaigns from pre-defined communication objectives.
Handle the submission of media briefs and coordinate Request for Proposals with media partners across channels.
Put together corporate recommendation with select media partners that best suit the campaign objectives and target audience.
Negotiate with advertising sales agents to acquire cost-efficient and budget-conscious advertising space (including programmatic buying) and sponsorships, and media bundles which should include HIUs and first-to-market opportunities.
Prepare advertising schedules including the monthly update of flowchart.
Execute the media purchasing for the company.
Contribute to ideas around the best way to communicate our message and assist in audience targeting initiatives.
Works closely with cross-channel teams to develop and sync overall campaign strategy.
Maximize the reach by creating an effective method of setting up the paid media campaign in order to generate website visits, conversions and social engagements/interactions.
Coordinate production plans to ensure that deadlines are efficiently and consistently met from inception to implementation of advertisements.
Work with media partners to confirm proof of proper placements.
Manage and implement measurement process to help evaluate performance and effectiveness of campaigns and to drive recommendations for optimization of current campaigns as well as future initiatives.
Keep everyone on task and media creative on deadline, handling the logistics and keeping all parties updated on the progress.
Develop competitive spend reports as requested which include industry best practices and channel strategies.
Ensure media buys are brand safe and fraud safe using company’s preferred vendor Integral Ad Science (IAS).
REQUIRED EXPERIENCE, SKILLS, EDUCATION
Deep and thorough understanding of the current media landscape, including all traditional and emerging media tactics. Proficient with Kantar and Nielsen intelligence solutions.
Bachelor’s Degree required in Marketing/Communications or related field.
10+ years relevant experience in planning/purchasing all media channels (i.e. Digital, Outdoor, Print, Radio). Media agency experience a plus.
Experience in managing self-service paid media platforms (i.e. Google Display Networks, Demand-side platform, Sprinklr, etc.)
Is self-motivated with a positive attitude and strong communications skills
Deep knowledge of digital and social media best practices and coordination tools (i.e. Sprinklr, Trello)
Experience with advanced analytics and media reporting with knowledge of Google Analytics 360 and other measurement tools
Knowledge of GDPR (General Data Protection Regulation)
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