Bachelor Degree preferably in Marketing / Mass Media & Communication / Advertising or in a related discipline with 8 years of experience preferably in the related field of Marketing or similar functions of which a minimum 3 years in a managerial role.
Master degree in the related discipline will be an advantage
Proficiency in English (reading and writing)
Proficiency in MS office
Knowledge in airline business in mandatory
Excellent in communication skills
Strong organizational skills
Good financial skills
As mentioned in Educational & Qualifications
Develop and implement group wide advertising, promotions and communication strategies and keeping with revenue targets and media properties as per the target segments being identified in order to build brand equity at a regional and international level. Brief advertising agencies, event companies and partners etc. To develop impactful communications, campaigns via all media channels in the online and offline markets in which WY derives revenue. Also study Marketing objectives of each group business unit, translate these into an effective integrated communications plan.
Evaluate, refine and approve all strategies, creative, media and production proposals from in-house (country and sales manager) or advertising agencies, ensuring that they meet the business unit brief and are more cost effective. Creative: Development and approval of TV scripts and story boards, radio scripts, press copy and layouts, outdoor advertising, point of sale material, sales support collateral, direct marketing material, inflight collateral, corporate collateral, onboard publicity and all internet creative and content in terms of, micro-site, banners etc.
Media: Optimize on all media plans and strategies using the in-house media research unit, optimizing on the agency plans to maintain cost effectiveness, while ensuring that the total media fit is achieved for the defined target segment, ensuring that the maximum savings are made, in order to increase frequency and introduce new media vehicles with the money saved.
Carry out research on promotional needs of the company. Budget for resources and allocate these resources to promotional projects, activities and territories, to achieve the objective set out in the marketing plan of the company.
Plan and implement system wide sales promotions, sponsorship, events, trade fares and exhibitions, merchandizing and direct marketing programs to achieve the objectives set out in the system wide marketing communications plan.
Develop a system to work with relevant third party bodies in the tourism field in order to expand our marketing communications budget by synergizing on collaborative advertising/promotions. This process should warrant an expansion of the WY budget and thereby increasing publicity for the airline and Oman.
Sources third party advertising on WY collateral material in order to introduce a revenue earning system for advertising and initiating self-financing system for UL collateral products roles into the market.
Review and approve individual marketing communication plans of the country managers, revise where necessary, monitor and control the plans during the period of implementation to insure that the targets set out in the individual plans of these managers are achieved.
Direct, coordinate and represent company at relevant trade fairs and exhibitions, launch of products and destinations, events in order to enhance the brand image for WY and Oman.
Develop company image, logo and trademark standards, communicate standards to all users and ensure adherence to standards.
Develop an in-house marketing newsletter to communicate monthly with front line staff and management about the company’s marketing and sales initiatives. This will include on a need to know base and update of the company’s revenue, yield and market share performance as well as insight to coming marketing activities.
Manage effectively the department staff resources in selection, training, motivation and evaluation. Ensure that Omani nationals are prepared for assuming all roles in the department.
To except any additional responsibility assigned by the VP-M.
Closing Date 07-10-2019
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