The Brand Manager is responsible for the efficient running of the brand store both front and back of the operations. Brand Manager will lead the store team to achieve QDFC/brand objectives of maximising sales, exceptional visual merchandising, driving GUEST experience and maintaining cost controls, and employee satisfaction.
Participate in developing store vision, positioning and overall strategies to achieve brand/QDF objectives/KPIs.
Prepare weekly/monthly sales forecasting and monitor inventory levels, aiming to achieve shop sales targets on daily basis by the effective deployment of staffs and management of stock.
Participate in setting sales targets per associate, communicate shop sales targets to sales assistant and supervisors effectively ensuring all staffs are fully aware of the sales target and motivated to drive sales results.
Gather customer feedback by interacting with customers on the shop floor to gain first hand understanding of brand performance, gaps in assortment and merchandise, accordingly make proposal and action plan to implement change management as per the feedback received.
Identify current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.
Managing the team service delivery, ensure excellent customer service are delivered to all guest in the shop, reinforce GUEST model with in the shop.
Manage all guest feedback/complain, ensure all customer complaint is dealt with quickly & efficiently, and any required action are taken or escalated for higher management attention.
Monitor the grooming standards of all members of the shop floor team and make sure they are in compliance with company set standards or take immediate corrective action through coaching and feedback.
Conduct staff appraisal, coaching, interviews as and when required, ensure staff performance is managed fairly and consistently across the team.
Planning and compiling staff rosters taking into consideration of all approved staff leave and the business forecast, ensure maximum coverage on the shop floor when required.
Monitoring the attendance of the staff, should any unscheduled or/and un-notified absence be observed, contact the employee at the earliest stage to understand the circumstances surrounding an individual’s absence and take appropriate action.
Conducting spot check on staff product knowledge, if any gap identified, organise relevant training to ensure staff are familiar with all products on sale and promotional activities.
Merchandising, Display and Stock Control
Coordinate with the merchandising/visual merchandising team on space/stock management of the shop, ensure the maximum usage of resources available to maximising sales.
Check visual standards through brand guidelines to ensure brand is properly represented to improve sales.
Regularly check the pricing, layout, display and housekeeping standard of the shop, ensuring that a high standard are maintained by all members of the staff.
Lead the team to maintain the correct basic stock levels within the Brand to ensure optimum stock level and stock accuracy.
Coordinate with merchandisers to ensure proper allocation of stocks based on sales trends and demand.
Manage stock replenishment, product launches and promotions within the brand.
Implement store layout, visual merchandising, stock and fixture positioning according to brand guidelines.
Identify dated stocks or short stocks well in advance so as to take steps to avoid lost sales.
Inspect all Bar codes, PLU numbers and pricing to ensure accuracy.
Maintain the highest level of Inventory controls (especially high value items) on a daily basis.
Monitor the tolerance for stock shrinkage to ensure it does not exceed the budgeted target.
Monitor all cash handling operations to ensure compliance, as outlined in the Cash Handling Procedures Manual.
Report any register problems and ensure correct administration of returns & staff discounts.
Inspect that the rates of exchange applied in POS machines tally with the rates provided by the finance team/Cash Office.
Coordinate to send reports specific to the brand in a timely manner utilizing the available data in order to keep the brands posted of the required information.
Undertake stock transfers across locations based on sales trends and inputs from buyers to ensure best sell through.
Organise the back room/sub store to ensure quick customer service and prevent any loss/theft of merchandise by ensuring proper stocking procedures are followed.
Management & Leadership
Establish the department or teams objectives and priorities to align with and support business objectives.
Regularly evaluate the department or teams objectives, plans, procedures and practices, and makes appropriate changes if needed.
Oversee and supervise employees. Direct daily activities, recruit, train, develop and discipline to ensure a high standard of service delivery.
Train and develop other employees, to ensure succession planning is in place.
Take responsibility for own ongoing personal development and growth of expertise.
Keep abreast with any market trends and developments
Assist in the response to any emergency or a major operational disruption affecting Qatar Airways or its subsidiaries, including support of the Qatar Airways Special Assistance Program.
Train Qatari staff in various duties as per business requirements.
Responsible to ensure that employees at all levels understand work health and safety requirements and expectations through provision of relevant QR Group induction, information, instruction, training and supervision.
Ensure compliance to all relevant safety, security, quality and environmental management policies, procedures and controls across the operation to assure employee safety, security, legislative compliance and delivery of high quality service with a responsible environmental attitude.
Ensure that all managers and supervisors understand work health and safety requirements and expectations to the extent that they can pass on relevant information, identify training needs and provide appropriate supervision in their workplace.
Take a direct and personal interest in reported injuries, incidents, near misses and hazards to ensure that appropriate reporting, investigation and response is being achieved.
Contribute towards Qatar Airways Group Environmental Objectives and targets and the implementation and maintenance of the Environmental Management System.
Relevant College or University qualification to min Bachelor’s level or equivalent
Business course in Merchandise Planning, Sales, Marketing and Promotions
Minimum 5 years relevant experience
3 years in a multi brand retailing company in the category management / brand management function
Knowledge of Airports and Service Industry
Job Specific Skills:
Ability to delegate work, set clear direction and manage workflow.
Ability to train and develop subordinate’s skills.
Ability to foster teamwork among team members
Strategic thinking skills
Analytical and problem solving skills
Communication skills (written and oral)
Multifunctional skill base (financial, operations as well as marketing)
Persuasiveness and tenacity to sell ideas
High level of initiative and assertiveness
Customer focus, Tracking budget Expenses, Pricing, market knowledge, staffing, results driven
Knowledge of Arabic will be a great asset
Travel retail experience will be preferred
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