Manager UX Design & User Research – Qatar Airways , Qatar

Job Purpose:
Manager UX Design & User research will drive creating world class digital guest experiences across Qatar Airway’s Digital experiences. This leader will build an organization and mind set around innovation and human centered design best practices from both the travel industry as well as world class innovators in digital commerce and connected experiences across channels (mobile, web, voice, connected devices, etc.) at a broad portfolio of 200 destination, millions of passengers and hundreds of aircraft.

Strategic Accountabilities:
Drive a culture, capability and process of partnership with product management and development teams to create experiences that delight customers, build loyalty and deliver revenue growth for Qatar Airways.
Will champion experiences across the organization and gather input on key areas of focus from the digital teams as well as key partners in Marketing, Loyalty, Ground Services, IT, etc.
Ensure the designed experiences are aligned with Qatar Airways business objectives and KPls, and flow fluidly from one touch point to the next providing inspiration and support to the experience design teams.
Drive digital traveler experiences that transform travel, create delight for our guests in a localized manner, and deliver revenue growth in Qatar Airways digitally business.
Maintain a creative and entrepreneurial environment.
Partner with Commerce, Marketing, Loyalty, Customer Experience, and IT to articulate and drive the design vision for Digital.

Operational Accountabilities:
Develop interaction hypotheses that affect customer behaviors to drive engagement. Validate hypothesis through user research — quantitative and qualitative.
Partner with Product and Global Operations to create digital guest experiences and reduce friction in the consumer path.
Lead efforts to build digital experiences inside and outside of Qatar Airways’ to drive innovation in the travel industry.
Create customer-driven stories based on results and illustrated with visualizations.
Drive action through insight and placing data into context; make the insight approachable and easy to understand
Work with Product in defining and prioritizing enhancements that support the digital experience and the implementation of those enhancements.
Leverage Brand and Loyalty to drive the acquisition and retention of members.
Zealously explore mobile and touch-based design’s unique challenges and potential and connect those to the shopping process.
Champion the meaning of browser viewports, media queries, responsive images, fluid grids, relative units, progressive enhancement/graceful degradation, mobile first, and content first.
Guide and direct a design approach aimed at crafting sites to provide an optimal viewing experience for users across a wide range of browser viewports, agnostic to device capability.
Analyze UX path results, collaborate with Product and Analytics on findings, and present to leadership and stakeholders.
Integrate design and testing conducted with other data and design teams across the organization
Engage on and, as appropriate, oversee platform and channel decisions through a testing strategy

Qualification and Experiences:
In order to be successful in this role you require the following:
Bachelor’s Degree or Equivalent with Minimum 8 years of job-related experience. (Masters Degree is a plus).

Essential Experience:
-Experience in Interaction Design, Graphic Design, Information Architecture, Branding or Marketing (or similar), or ten or more years of equivalent, professional design experience in a related field with proven track record.
-8 years working on large consumer-centric web and native experiences.
-Experience in a global online capacity, designing and delivering products in a top digital property by traffic, revenue, or growth.

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