Marketing Specialist, or Digital Marketing Specialist, is responsible for coordinating with other marketing professionals and entities to implement innovative campaigns for branding of product and services. Their duties include researching target audiences, recording data from campaign results to measure impact and oversee Community Services’ social media channels to ensure brand uniformity.
A Marketing Specialist should be able to fulfill various duties and responsibilities. The following are some duties and responsibilities a Marketing Specialist should be able to execute, but not limited to:
Work with other teams for market research to identify customer trends and demand.
Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
Create innovative marketing campaigns depending on robust data and present the recommendations to management.
Establish and maintain relationships with new and existing clients through networking and prospecting.
Create goals and objectives in order to approach customers through appropriate marketing channels.
Help in marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.
A Marketing Specialist should have a bachelor’s degree in journalism, marketing, communications or a related field. Can develop, execute, and monitor marketing programs plans and content across a variety of channels. Their work includes researching the market, analyzing trends to help define the organization’s marketing strategy, and providing advice as to how to best reach the target market. Skills and qualifications should include:
Good communication and interpersonal skills
Attention to detail for precise market data analysis
Critical thinking and problem-solving skills
Ability to work under pressure and motivation to succeed in a competitive environment
Ability to work with teams and collaborate
Time management and multitasking skills with the ability to prioritize tasks
Proficient in Microsoft Office Suite
Skilled in graphical design and related application
Good knowledge in photography and video editing
Our high-performing employees are drawn by the challenging and rewarding professional, technical and industrial opportunities we offer, and are remunerated accordingly.
At Aramco, our people work on truly world-scale projects, supported by investment in capital and technology that is second to none. And because, as a global energy company, we are faced with addressing some of the world’s biggest technical, logistical and environmental challenges, we invest heavily in talent development.
We have a proud history of educating and training our workforce over many decades. Employees at all levels are encouraged to improve their sector-specific knowledge and competencies through our workforce development programs – one of the largest in the world.
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