The Loyalty and Retention Marketing Manager role requires a self-starter with the drive and skillset to advance our CRM and Loyalty program at pace. This is a key strategic role within the business, playing a crucial part in our transition towards an omnichannel customer experience. The role presents a unique opportunity to have a significant impact on a business that is already thriving, with the scope to develop a team and roadmap to improve the customer experience in line with our business objectives. We are looking for someone who has an in-depth knowledge of personalized marketing and CRM, loyalty programs and drivers for customer engagement, ideally within an omnichannel environment. The successful candidate will have a proven track record of leading cross functional teams and influencing internal and external senior stakeholders. You are a capable leader with strong interpersonal skills and the ability to lead both peers and your team, nurturing and developing direct reports. You demonstrate a clear understanding of complex business needs, employing an analytical, problem-solving approach with the ability to make data-led decisions with speed to deliver results. You thrive in fast paced environment and enjoy driving and leading change.
Qualifications and Experience:
•Ideal Candidate with 5-8 years of experience in a CRM and Loyalty roll ideally in a Franchisee /Retail environment.
•Experience in implementing and maintaining a high-performing loyalty and/or CRM programme.
•Experience of extracting, analysing and interpreting customer data to make informed decisions.
•Ability to manage outsourced third parties and internal support teams.
•Proven ability to manage and prioritize requests working to tight timescales, whilst maintaining quality.
•Strong leadership skills and managing high performance teams.