Manager, Loyalty Marketing – Etihad Airways PJSC , UAE

JOB RESPONSIBILITIES
Strategy:
Implement the Function/Department strategy to ensure alignment with Etihad’s strategy
Policies and procedures:
Implement approved policies, processes, and procedures and monitors adherence so that work is carried out in a controlled manner
Day to day operations:
Supervise the standard and complex day-to-day operations to ensure that work processes are implemented as designed and in compliance with established standards and procedures.
People development:
Manage the effective achievement of objectives by setting individual targets, developing and motivating staff in order to maximize subordinate performance
Safety, Quality and Environment:
Comply with all relevant safety, security, quality, health and environmental procedures to ensure a healthy and safe work environment

SPECIFIC RESPONSIBILITIES
Develop Marketing plans and campaign by collaborating with other departments to ensure align with business needs and local requirements
Work with relevant local partners to develop marketing alliances and contribute to the effective promotion of the Etihad’s brand
Support local teams in identifying the most effective channels to implement effective marketing campaigns
Manage the local roll out of central marketing campaigns to ensure they are successfully implemented in the region
Develop, plan and lead execution of regional marketing programs, to ensure investments optimization
Performance track Marketing campaigns and activities at a pre, during and post-launch level, to ensure timely identification and effective resolution of corrective actions
Review and analyse marketing campaigns results to ensure timely identification of improvement actions
Manage administrative and accounting procedures to ensure the accurate and timely execution of the processes
Prepare and present report to senior management on local Marketing KPIs to ensure the accurate and timely communication of results and contribution to business growth
Perform research and studies to identify innovations and trends to ensure the effectiveness of campaign in the assigned geography
Manage and develop the team to source and cultivate talents in order to improve overall department performance

EDUCATION & EXPERIENCE
Minimum Bachelor Degree or a diploma (3 years) or anything above (i.e. vocational certificate / Bachelor Degree / Master degree)
• Minimum of 5 years experience in relevant field, of which 2 years in a managerial role

About Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 to bring “Abu Dhabi to the World”. Over the years, we have grown into Etihad Aviation Group, a diversified global aviation and travel company, which is one of the world’s most acclaimed industry brands.
Our airline flies to over 84 destinations with a fleet of over 100 Airbus and Boeing aircraft, serving 18.6 million passengers a year and carrying 682,000 tonnes of cargo in 2018.

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