Consumer Prepaid Senior Specialist – Zain – Riyadh – Saudi Arabia

The job holder is responsible for supervising the daily operation of Segments/ Products/ Services in terms of promotional campaigns, consumer acceptance testing, and alignment with other internal stakeholders. The job holder is also responsible for handling partnership management activities and implementing loyalty and retention initiatives and plans.

Bachelor’s Degree\Master’s Degree is Preferable in Business Administration, Marketing or equivalent

A minimum of 8 years of relevant experience with at least 4 years in a similar role

Marketing Development Planning and Management Provide subject matter expert in the Marketing Development area

Assist in the development and manage the implementation of targeted Segments/ Products/ Services roadmap

Provide needed information and data in order to develop actionable annual marketing plans and tactical promotional campaigns and packages/offers

Segment Management Handle all correspondences with Technology and other related internal stakeholders to facilitate the development of targeted packages and offers

Participate in new services commercial launch for awareness purposes

Coordinate on a regular basis with Marketing Communications to follow-up the development and implementation of promotional activities for existing segment-related services

Handle consumer acceptance testing to ensure consumer readiness and acceptance for product/service

Provide needed input and information for the design and update of new and existing product propositions in order to deliver the best possible quality

Conduct knowledge transfer sessions with Sales and Distribution and Customer Care as and when required

Develop periodical reports on the performance of Segment products and promotion efforts, services lifecycle, revenues and profitability and participate in the development enhancement plans for improvement purposes

CVM Supervise data extraction and analyze results to identify target customers and segments

Implement predictive and propensity models pertaining to key customers aspects such as churn, acquisition, etc.

Develop reports on the stimulation of existing enterprise customer base and revenue

Participate in the development of concept papers and technical feasibility studies and other campaign-related documentation for decision making purposes

Follow-up the effective communication of CVM campaigns to targeted customers

Provide needed data for the development of return on investment and profitability reports for decision making purposes

Pricing Support Handle pricing-related correspondences with Finance

Propose tariff changes or promotions as per set guidelines and secure approval from related stakeholders

Develop and review benchmark studies, economic modeling, market-based studies and analysis in order to extract pricing scenarios

Develop reports on portfolio pricing coherence for decision making purposes in order to avoid cross-product cannibalization

Participate in the development of reports pertaining to price sensitivity on different customer segments to assess purchasing power on a regular basis

Remain abreast and report on new regulations in order to assess the cost impact on pricing

Loyalty and Retention Assist in the development of analytic models for predictive and descriptive churn initiatives

Conduct knowledge transfer sessions, implement churn and win-back initiatives and participate in the development and continuous update of the retention matrix

Provide need data and information to facilitate the development of promotion concepts in order to retain loyal customers

Propose need improvements according to customer needs and update rewards structure and program on a regular basis

Report on programs/ promotions’ performance on a regular basis and propose needed adjustments accordingly in order to attract and retain customers

Keep abreast the latest trends in terms of loyalty and retention programs and recommend enhancements on existing offers accordingly

Innovation and Partnerships Develop commercial data profiles for customer behaviors and trends in order to understand customer needs

Manage and develop relationships with Ad agencies and aggregators in order to promote Zain products

Coordinate with Technology and BI for the continuous improvement of data profiles

Develop and participate in the launch of new products in order to increase the portfolio of products

Coordinate with Technology for the implementation and deployment of new products

Report on a regular basis on product performance and propose enhancement initiatives

Manage existing partners ensuring business continuity

Coordinate internally and with clients for the development of new products based on client needs and internal capabilities

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