Marketing Manager – Aramex , UAE

The Marketing Manager will…
Lead on the development of the Marketing & Digital strategy for Aramex SMART, both for B2B and B2c, in all markets
Define a roadmap of strategic Partnerships to help achieve the business goals
Work with business owner, product managers, head of credit risk & the global marketing director to define key objectives, targets & KPI’s to reach
Stay up to date with the latest technology, trends and best practices
Manage and oversee different digital marketing channels for SMART (MarComms / CRM, Paid Performance, Social and Analytics)
Reporting: Present and share ideas, results and gaps analyses across teams.
Oversee all social activity for SMART on all channels.
Track SEO and Google Analytics data and make complex analysis
Build an inbound & outbound marketing plan together with the Global Marketing Director
Design, prioritise and execute specific activities, joint partner go-to-market, product and marketing campaign interventions together with product, marketing, credit risk and implementation team
Research competition, investigate benchmarks and provide suggestions for improvement
Partnerships: Engage with local ecosystem to create joint partnering opportunities to expand and promote usage of Aramex SMART.
Analytical Master: Monitor, adjust and report using data, presenting back to leadership through visualization and insights.
Actions:

Drive engagement & repurchase
Initiate partnerships
Oversee on-going delivery of paid media and CRM campaigns
Regularly re-visit our on-going communication strategy
Give strategic input during prep phase of major campaigns
Drive forward A/B & multivariate testing on web, MarComms & paid media
Support wider team with data and insights
Recommendations to product team for enhancements and feature design to drive growth

You’ll enjoy and succeed in this role if you have….
In depth knowledge of different digital marketing channels
Great understanding of E-commerce / digital payment space
Driven consumer acquisition
Experience acquiring, influencing and managing partnerships to drive growth
World class presenter
8+ years of hands-on experience with SEO, Google Analytics, Social, CRM, partnerships
B2B & B2C experience crucial
Very analytical
Great business acumen
Sense of ownership and pride in your performance and its impact on company’s success
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills
Good all-round understanding of websites & content

Experience required
8+ years of experience as a B2B & B2C Marketing Manager with a strong focus on digital
MA in Marketing, Digital technologies or similar relevant field preferred but not essential
Bonus:
Salesforce Marketing Cloud experience
Eng & Arabic

Company Overview:
Since our founding in 1982 we have grown to become a world leader in comprehensive transport and delivery solutions for business and consumers. Headquartered in Dubai, at the heart of the world’s most dynamic commercial hub and on the site of historic trade routes linking east and west, commerce and transport are deeply embedded in Aramex’s DNA. We are dedicated to transforming the face of trade, expanding our operations rapidly to better connect businesses and consumers worldwide.

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