Senior Brand Manager – Azadea Foundation – Beirut

Location
Lebanon, Beirut

Department
Brand Management

Role Purpose
The Senior Brand Manager is responsible for leading his / her retail brand management team in the development and execution of strategic and brands’ value – centered plans . He / she contributes to the development of his / her portfolio of brands in terms of promotion , event planning , business analysis and new product development for all related stores .
Key Accountabilities
Direct brands’ growth, develop new brands geographically and expand existing brands in new markets based on a market commercial analysis
Oversee the planning and events organization aiming at improving brand awareness and sales
Set the season budget in coordination with Country Manager, and monitor compliance with sales, rotation and loss standards, ensuring financial awareness and cost control
Analyze market segments and prices, benchmark with the competition and develop brand related reports and data to allow informed decision making
Analyze P&L and other financial KPI’s and suggest corrective action to ensure profitability
Manage travel and stores visit scheduling of Brand Managers in order to ensure efficiency, and inspect stores operations, pricing and display for compliance with set standards
Proactively put in place action plans when targets are not reached, and take full ownership and accountability over the shops P&L account
Analyze stock rotation to reach an acceptable stock level, maximize sell out at full price, and plan efficiently for the sale period in coordination with Country Manager
Ensure the terms, conditions and rules of the franchise and lease agreements are duly implemented and respected
Participate in recruiting, training, motivating and developing reporting staff to ensure that the department has the necessary skill base and that staff are optimally motivated and enabled to maximize their potential and contribution to the company

Qualifications, Experience, Knowledge
Bachelor’s Degree in Business Administration or equivalent
7 years of experience in similar environment
Fluency in English; Spanish, Italian or French is a plus
Proficiency in MS Office
Competencies
Planning and Organizing
Commercial Understanding
Communication Skills
Developing and Motivating Others
Driving and Achieving results
Entrepreneurial Thinking
Strategic Thinking

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