The role will closely collaborate across internal business pillars and key stakeholders to:
Lead all English and/or Arabic communications activities to develop a credible public image including targeted communications to key stakeholder groups and local, regional and international media outreach,
Provide management and guidance to external PR agency.Â
Duties and Responsibilities
Contribute to the overarching Marketing and Communications strategy and framework, reflecting a clear understanding of twofour54’s priorities and reputational goals.Â
Merge all communications messages and communication delivered brand promises with all other communication activities to ensure consistency, synergy and brand differentiation and avoid duplication.
Liaise with other operations departments and stakeholders (e.g. Business Development & Facilitation, business pillars).
Organize and manage public relations events and media related sponsor- and partnerships.
Manage media relations, press announcements, editorial placement and speaking opportunities to ensure twofour54’s goals and interests are met.
Execute media briefs – provide project and relationship management.
Actively establish and maintain effective working relations with senior journalists and tier 1 publications, and other key influencers.
Manage media relations and community outreach around twofour54 owned initiatives and events such as Abu Dhabi Media Summit and the Abu Dhabi Film Festival.
Manage the assigned corporate PR agency to continually track relative performance of initiatives and report improvements.Â
Writing effective press releases and editorial pieces in English and/or Arabic for placement in targeted media.
Prepare all CEO office communications including speeches, press statements and conference addresses and draft similar content for senior executives that are nominated spokespersons for twofour54.
Preparing information updates for media kits, company internet or intranet web pages.
Preparing social media content.Â
Oversee all employee and organizational communications, including the weekly Intranet newsletter and CEO-to-staff messages.Â
Education, Experience & Skills
Knowledge of communications – including the strategic selection, deployment and measurement of solutions
Develop communication initiatives
5 to 9 years marketing or communications experience with a particular emphasis on project management and fulfilment/delivery of communications solutions
Excellent spoken and written Arabic and/or English skills
Experience of managing Third Party vendors
Graduate degree in Marketing and Business
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