To provide leadership for the store, setting an excellent standard for the store and inspiring the team to achieve it.
To own the employee experience, driving employee satisfaction and elevating team behaviours.
To own the customer experience, driving customer satisfaction and increasing brand loyalty.
To drive performance and growth, through excellent operational and commercial execution.
Establish a constant focus on Brand, continually driving engagement, knowledge and passion for the Brand across the store team
Be on the shop floor
Be a presence leading on the shop floor, acting as a brand ambassador and role modelling Burberry behaviours
Monitor, coach and provide feedback to the store team to deliver excellent customer experience
Maintain a luxury environment, ensuring excellent execution and maintenance of Visual Merchandising guidelines across the store
Drive the use of digital assets to enhance the customer experience
Retain and develop talent
Lead, inspire and manage a high performing, positive store team
Continually elevate the capability of the store team through recruitment, staff development, mobility and effective succession planning
Establish a learning culture and maintain a strong connection of the store team to the Brand
Have excellent product knowledge and drive the same standard across the store team
Maintain a strong understanding of product sales performance and optimise sales of the available inventory
Nurture customer relationships
Establish and embed customer focused behaviours across the store team
Build and cultivate long term customer relationships and lead the team to do the same
Drive store performance and productivity
Build and maintain familiarity with the local external environment; customers, competitors and talent
Maintain a commercial mindset and continually identify and convert opportunities to drive store performance
Drive operational excellence across all areas of the store
Ensure compliance with all corporate standards, policies and initiatives
Health and Safety
Ensure your store has a written plan in place that details the actions to be taken in the event of an emergency evacuation. This plan must be practiced at least annually, involving all employees, and recorded on Rivo as having been completed
Demonstrated alignment with the Burberry Store Management behaviours:
Leading to Inspire
Local language plus English.
A passion for and interest in fashion, and a luxury ethos.
A digital awareness and interest, with an ability to comfortably navigate social media and e-commerce sites.
Awareness of local employment and retail legislation.
Flexible to work as required to meet store needs.
Experience in a luxury brand or in a luxury service and selling environment.
Retail Management experience appropriate to the role, to be assessed based on the size and complexity of previous roles. Metrics will include sales turnover and volume and the number and types of roles previously managed.
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