The Marketing Officer is responsible for planning/executing marketing activities to develop and maintain awareness of the brand, maximize revenues and drive traffic to the stores.
Develop and implement creative marketing concepts that will support the brand, generate revenues, and drive traffic to the stores.
Implement brand strategies and ensure adherence with local country requirements including local relevant initiatives.
Maintain strong relationship with key media partners, stores and external parties to maximize marketing and advertising opportunities
Ensure adherence of all marketing campaigns/promotions to marketing plans and specifications set by brand owners in order to ensure regional/global brand image standardization
Stay up to date with Market and online trends relevant to the brand by ensuring campaigns and promotions are relevant within each market
Liaise with all concerned parties including Brand Managers, Stores, and External Suppliers to guarantee adequate planning, execution and monitoring of marketing activities.
Support with all the marketing administrative tasks.
Set up and implement a timetable of promotion activities and plans.
Monitor the implementation and impact of the marketing campaigns and promotions to ensure maximum return on investments followed by analysis and reporting.
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