The incumbent will be responsible for all the social media related publicity of the organization which includes: creating and posting information to build QNB image and reputation and assist in raising the company profile. The incumbent is also responsible for planning social media campaigns and developing partnerships with identified high valued Company customers.
Assist in the creation of Key Performance Indicators (KPIs) for performance monitoring and quality measurement purposes for the External Communications Department and assist in monitoring their achievement on a periodic basis
Provide input in related budgets to facilitate the delivery and execution of the communications budget and strategy.
Cater the promotional requirements of all departments of the Group to enhance stakeholders’ value.
Support in building and maintaining strong and effective communication flow with all departments to achieve the Group’s goals/ objectives.
Implement the departmental policies and procedures which will set out the principles, methodology and techniques to establish effective presence in Social Media.
Assist in developing and executing a clearly defined social media strategy which increases the company brand equity and awareness.
Coordinate with all departments to create regular content which promotes the marketing message or other focused material that advances the company image.
Ensure that a consistent marketing message is delivered to the social media and the organization’s position is strengthened.
When necessary work in collaboration with other marketing companies and develop unique marketing strategies and partnerships.
Conduct regular monitoring of the social media and judge the market trend.
Monitor the competition and be aware of market changes and developments.
Regularly study the statistics regarding the effectiveness of social media marketing.
Develop analytics reports and presenting analysis of campaigns and trends to management.
Advanced knowledge and understanding of social media platforms and their respective participants and how they can be deployed in different scenarios.
Knowledge of blogging ecosystem relevant to the Company’s field.
Actively participate in meetings which aim to assess individual as well as the department’s overall performance.
Bachelor’s degree in Information Technology / Communications and Public Relations.
Minimum of 5 years’ experience in in marketing and social networking.
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