The Department Manager – Commercial Operations oversees the implementation of marketing activities in the local market, manages local relationships and analyse the sales. He/she is responsible for drawing strategy for local activities to support sales and bring footfall. Responsible for setting up the store animation action plan and builds customer knowledge in order to improve store profitability. He/She is responsible for managing the human capital in his/her area, ensuring excellence of commercial operations performance.

Main Responsibilities :
– Responsible for negotiations with brands regarding partnerships agreements
– Conduct monthly business review with major brands and quarterly review on partnership achievement
– Suggest Action plan and development plan targeted by market to increase brand performance
– Supervise podium bookings
– Responsible for the Local A&P budget and coordinates regionally with Marketing and Retail to define the split between business areas
– Drives traffic to store & improves store profitability by creating operational in-store action plans to increase customer acquisition, retention, satisfaction, cross sell & up sell sales and services
– Review and comment on monthly reports from Regional Commercial Operations Executive
– Oversees Visual Merchandising operations including permanent, and promotion merchandising, new store opening and new concept
– Review planogram bi-yearly in accordance to brand performance and oversees implementation in local market
– Finalize New store opening /renovation brand location negotiation in coordination with Retail
– Responsible for in-store material and GWPs orders
– Coordinate with marketing and retail team for GWPs selection and pricing
– Oversees orders for in-store material and GWPs
– Additional tasks might be required, in reasonable alignment with the job role

Previous Experience :
7 to 11 years of relevant experience
Marketing/Commercial of global brands in FMCG, Luxury, B to B, Brand development, Trade Marketing, Retail Marketing, ideally for multiple networks and multiple markets

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