The Marketing Specialist is responsible for coordination of marketing activities and promotional events with the various departments of the Hospital and its partners.
DUTIES & RESPONSIBILITIES
Prepares appropriate Arabic and English press releases for the coverage of NMH’s events and news
Maintains appropriate and consistent relationships with corporate partners and medical organizations in Kuwait for the promotional support .
Plans and arranges the visits of the physicians for the rotation program in coordination with the HR department, and follows up all promotions related to the program
Monitors newspapers and magazines as assigned with respect to competitor’s advertisements, healthcare events and news pertaining to healthcare innovations and prepares periodic reports of such monitoring activities, when required.
Gathers data on competitors and analyzes their prices, sales, and method of marketing and distribution
Prepares written evaluations of the strengths and weaknesses of private clinics and prepares comparisons with NMH
Ensures distribution of newspapers and magazines inside the Hospital, including waiting areas
Maintains appropriate records, reports and files on the marketing efforts by the Hospital.
Liaises with media/advertising agencies, photographers, etc. for media-based advertising and promotional campaigns
Coordinates the preparations and arrangement of Hospital promotional functions such as symposia, exhibits and conference, etc.
Participates in the preparation of lectures and seminars for the Hospital and clinic staff.
Provides all the Below The Line materials related to the Hospital and place it in appropriate locations
Enhances professional growth, training and development through participation in educational programs, current literature, in service meetings and workshops
Attends meetings as required.
Performs such other duties as may be assigned by the Marketing Manager
Education : Preferably Bachelor’s degree in Marketing or a related discipline
Experience : Preferably 5 years’ experience in the field of Marketing, including Advertising, Sales and/or Public Relations; Healthcare experience is desired
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